TERMINAL AGENTS / RETAIL
Find it. Route it. Keep moving.
A customer asks naturally. A Terminal Agent finds the product and turns the answer into a route through the physical store.
THE PHYSICAL AI COMPANY
We bring AI into the physical world.
SimulatingMachines gives stores, airports, malls, stadiums, receptions and public spaces a support agent people can walk up to and simply talk to. Ask in your own language, get a grounded answer, watch the route draw itself, complete a task or reach a person.
Terminal Agents · Host Agents · Artificial Concierge Intelligence
HOST AGENT / RETAIL“Take me to the exact item.”
ROUTE READYAisle 12 · Bay 4 · 2 min
SIMULATINGMACHINES / 30 SECOND FILMCustomer service, brought into the physical world.
Artificial Concierge Intelligence Multilingual Host Agents 3D venue twins Animated routes Inventory-aware answers Supported actions Human handoff Venue-specific models Support-system integration Customer data products Fleet learning Experience intelligence
PHYSICAL AI / IN MOTION
See the interaction before you try it.
Three short product films show the system at work across retail, live events and the next generation of Host Agents.
EVENTS AI / LIVE
Every guest gets an official host.
From first question to final train, one approved interface can guide the entire live experience.
HOST AGENTS / NEXT
When the screen disappears.
A human-scale volumetric host can bring the same conversation, knowledge and spatial guidance into the room.
Product visualizations. Demo data and venue environments are illustrative.
TWO SURFACES / ONE INTELLIGENCE LAYER
Help that is present in the place.
Terminal Agents are where the conversation happens. Host Agents are who people meet. simLabs builds the models, the maps, the machines and the learning behind every interaction.
01THE PHYSICAL TOUCHPOINT
Terminal Agents
Walk-up service points for airports, stores, malls, clinics, receptions and venues. They answer questions, resolve support issues and draw the route through the place, so live foot traffic never has to wait for a desk.
Explore Terminal Agents02THE HUMAN INTERFACE
Host Agents
Lifelike, empathetic hosts with patient voices and visual identities, grounded in approved knowledge, house rules and supported actions. From brand associates to officially licensed artist likenesses.
Explore Host Agents03THE AI COMPANY INSIDE
simLabs
Frontier research, models trained in house, 3D venue reconstruction, terminal hardware and software, digital humans and governed learning. simLabs builds the whole chain behind every deployment.
Explore simLabsOUR PHILOSOPHY / ARTIFICIAL CONCIERGE INTELLIGENCE
We coined ACI. One architecture drives every agent.
Artificial Concierge Intelligence is our term for the architecture underneath the fleet: service models trained for retail, travel and events, voices that listen, a 3D understanding of the venue and the inventory inside it, and the judgment to hand the moment to a person. We build the whole stack, from the terminal hardware to the intelligence it runs.
Built to spec
We design and build the terminal hardware for the environment it serves, from slim floor units to stage-scale installations.
Trained for the floor
Our own service and voice models, specialized in retail, travel and event interactions, taught your catalog and house rules.
Mapped in 3D
We map the venue and its inventory to exact physical locations, so every answer can end in an accurate route.
A fleet that learns
Clusters of terminals share what resolves a question, and every deployment gets sharper with use.
TERMINALS BUILT TO SPECSERVICE MODELS AND VOICES3D VENUE TWINSINVENTORY MAPPED IN PLACEFLEET LEARNING
LIVE SPATIAL GUIDANCEFROM QUESTION TO DESTINATION
It does not stop at the answer.
We create 3D twins of stores and venues, connect products and services to exact locations, then animate the right route from where the customer is standing.
- Exact aisle, bay, gate, desk or seat
- Inventory mapped to shelf-level locations
- Single and multi-stop journeys
- Accessible routes and live closures
- Continue privately on a phone
BUILT FOR COMPLEX PLACES
One platform, shaped by its environment.
Every deployment receives its own knowledge, house rules, spatial twin, service actions and visual host.
See all use cases ↗
A ground steward on every corner: flights, gates, services and animated terminal routes.
An in-store rep for every aisle: exact items, product questions, returns and loyalty-aware service.
Entrances, schedules, merchandise, artist moments and an official host for every guest.
Millions of visitors, every language: directions, services and calm official guidance at extraordinary scale.
Local-language schedules, announcements, transport and routes without another app.
A front desk that never steps away: visitor check-in, guidance and the path to your team.
OUR MISSION
Make helpful AI present wherever people need assistance.
Most AI service lives behind a browser. We build Artificial Concierge Intelligence for the physical moment, where a traveler is lost, a shopper needs an exact item or a guest needs help now. SimulatingMachines was founded in Amsterdam to close that gap.
Read our story ↗START WITH YOUR PLACE
Show us where people get stuck.
We will map the questions, information sources, supported actions and human handoffs that make the first deployment useful.
Talk to us